Definition
Google My Business is the older name for Google Business Profile, the listing that appears in Google Search and Maps for local businesses.
Key Takeaways
- Your Google Business Profile is a major driver of local calls and direction requests.
- For treatment providers, accuracy, categories, reviews, and photos build trust fast.
- Link your profile to strong location pages that match service area intent.
Why It Matters for Treatment and Behavioral Health
Local search often starts with Maps. A strong profile improves visibility and gives families a fast path to call, verify details, and evaluate credibility.
Treatment Lens: Profile Priorities
Accurate NAP, appropriate categories, hours including after-hours handling, services, appointment links, and high-quality facility and staff photography where appropriate.
How to Maintain It
Post updates when relevant, respond to reviews with care, monitor edits, and keep citations consistent across directories.
Common Mistakes
- Leaving the profile incomplete or outdated.
- Using inconsistent phone numbers or addresses across listings.
- Neglecting reviews and reputation signals.
Related Terms
Local Pack, NAP Consistency, Business Directory, Reviews and Reputation Signals
FAQ
Is Google My Business still a thing?
Google now calls it Google Business Profile, but many people still use the older name.
Can we rank locally without a strong profile?
It is harder. The profile is one of the strongest local visibility assets.
Should the profile link to the homepage or a location page?
Usually a relevant location page that matches the listing and intent performs best.
If local calls are inconsistent, we can optimize your profile and connect it to location pages that convert.