High-Performance PPC for Treatment Centers
Elevate your paid search for increased admissions
If PPC has not delivered the results you expected, we can help. ProDigital builds paid search campaigns for addiction treatment and behavioral health programs that improve visibility and drive qualified admissions conversations.
Free Google Ads Review
Find out what your ad spend is buying
- Where your budget goes, and what it brings in
- Search terms spending money without bringing in calls
- Whether your conversion tracking counts real inquiries
- Bidding and settings that may be holding you back
Free, with no obligation. Not running ads yet? We will talk through what a campaign could look like.
Supercharge your paid search strategy
Paid search in behavioral health is expensive, tightly regulated and unforgiving of a loose setup. Clicks cost more than almost any other vertical, and the difference between a campaign that fills beds and one that burns budget is usually structure and tracking rather than creative.
Attract your ideal audience and fuel long-term growth. We focus on the searches most likely to become an admissions conversation, and we judge the account on that rather than on raw conversion counts.
Who we build PPC for
We run paid search for organizations that need qualified admissions conversations, not clicks, from multi-site programs down to solo practices.
Addiction Treatment Centers
Paid search in addiction treatment is expensive and tightly regulated. We build campaigns around level-of-care and admissions intent, filter out the research and job-seeker traffic that inflates spend, and hold LegitScript certification requirements as a hard constraint rather than an afterthought.
Behavioral Health Organizations
Mental health search intent splits sharply between crisis, research and comparison. We separate those into different campaigns with different bids and different landing pages, so budget follows the searches most likely to become an intake.
Outpatient Programs
Outpatient providers compete against larger budgets in the same geography. We focus spend on the level-of-care terms and service areas where you can realistically win, rather than bidding broadly and losing on cost per admission.
Sober Living and Recovery Housing
Recovery housing has lower search volume and a longer consideration window. We build tighter, cheaper campaigns around local and supportive-housing intent, and track calls rather than form fills, because that is how these inquiries actually arrive.
Private Practice: Therapists, Psychologists & Psychiatrists
Solo and small group practices cannot outbid treatment centers, and should not try. Paid search works here when it is tight: specific modalities, specific populations, a small radius, and clear signalling on whether you take insurance or are private pay. Budgets are smaller and so are the stakes on each click, which makes disciplined negative keywords and call tracking matter more, not less.
How We Measure Success
Google Ads measured from clicks to admits and ROAS
Traffic, rankings, impressions and clicks matter, and we report on every one. They are the early signs a strategy is working. On their own, though, they are vanity metrics: they can climb while your census stays flat, and too many agencies stop there. Our strategy targets the searches people make when they are comparing programs and ready to reach out, and we follow every inquiry through to admits and revenue, working with your admissions team.
Early signals we report on
- Traffic
- Rankings
- Impressions
- Clicks
- 1
Calls & forms
Every inquiry your marketing brings in
- 2
First-time, relevant callers
Reviewed for fit, not just counted
- 3
VOBs
Verifications of benefits
- 4
Viable VOBs
Coverage that fits your program
- 5
Booked assessments
Callers scheduled to be assessed for care
- 6
Admits
The number that fills beds
- 7
Revenue, ROI & ROAS
What it adds to your bottom line
What our paid search work covers
Every account is built around the same principle: spend follows the searches most likely to produce an admission.
Cost-effective, Targeted PPC
Paid search built for patient engagement.
We develop PPC campaigns that are cost-effective and strategically tailored for long-term growth, built around compelling, targeted ads that reach people at the moment they are looking for care.
Maximize Qualified Leads
Reach the right audience, not the biggest one.
Your mission is to help people get care. Ours is to maximize qualified inquiries and admissions while saving you time and money, through highly targeted campaigns managed against the metrics that matter.
Compelling Ad Copy
High-value search ad relevancy.
We organize high-value ads into relevant themes and prioritize strategic messaging over simplistic keyword matches, so your ads reach the right audience at the moment they are ready to act.
Geo-Targeted Campaigns
Local visibility that wins.
We run geographically targeted campaigns for relevance, cost-efficiency and competitive advantage, so spend concentrates on the markets you actually serve and are licensed to serve.
Conversion Tracking
Making sure the numbers are real.
Every advertising dollar counts, which is why conversion tracking comes first. Accurate tracking is what lets the platform learn from qualified calls rather than from noise.
Exceptional Team and Support
Your paid search partners.
We do not stop at creating and managing campaigns. We work closely with you to refine strategy continuously and adapt as your markets, census and program mix change.
Our PPC process for treatment centers
Paid search in this vertical rewards discipline over volume. Our process is built to establish what is real, fix what is measured, then concentrate spend where admissions actually come from.
Real numbers before more spend
- Step 01
Account and Compliance Audit
Establishing what is working, what is wasting spend, and what is at risk.
We review campaign structure, search terms, conversion tracking, landing pages and account history, alongside LegitScript certification status and platform policy exposure. Inherited accounts frequently carry inflated conversion counts from duplicate or low-value actions, so we establish a true baseline before changing anything.
- Step 02
Conversion Tracking Rebuild
Making sure the numbers you optimize against are real.
Most underperforming accounts are optimizing toward the wrong signal. We rebuild tracking so that qualified calls and genuine admissions conversations are what the platform learns from, and separate them from newsletter signups, misdials and short calls that should never count.
The right searches, sent to the right pages
- Step 03
Keyword and Intent Mapping
Separating urgent, research and comparison searches.
We map search intent to campaign structure, so someone ready to call is not competing for budget with someone reading about symptoms. Negative keyword work is treated as ongoing, not a one-time setup task.
- Step 04
Landing Page and Message Alignment
Matching the ad to the page and the page to the next step.
Ad relevance and landing page experience affect both cost and conversion. We align messaging, level-of-care detail, insurance information and the call-to-action so the click has somewhere sensible to land.
Spend where admits come from, judged on the results
- Step 05
Bid, Budget and Geography Management
Concentrating spend where admissions actually come from.
We manage bidding and geographic targeting against your real service areas and licensed locations, rather than broad radius targeting that spends against markets you cannot serve.
- Step 06
Lead Quality Review
Judging campaigns on admissions, not conversions.
We review call recordings and lead outcomes with your admissions team, then feed that back into targeting. A campaign producing cheap conversions and no admissions is a failing campaign, and it should be treated as one.
- Step 07
Reporting and Ongoing Optimization
Reporting against cost per admission, not cost per click.
Monthly reporting focuses on qualified calls, cost per qualified call and admissions impact. We refine continuously rather than rebuilding quarterly.
Why treatment centers choose ProDigital for PPC
Our commitment to transparency and execution is what sets these campaigns apart.
We define your target audience, audit your current presence, analyze competitors and identify unexplored opportunity before spending anything. From there the work is continuous: keyword refinement, ad copy testing, landing page alignment and ongoing optimization against the metrics tied to your census.
We do not bury you in jargon or reports. A successful campaign is about qualified admissions conversations, not acronyms or dashboards.
Frequently asked questions
Do we need LegitScript certification to run Google Ads?
Yes. Google requires LegitScript certification to run addiction treatment ads in the United States. We work within that requirement and will tell you before launch if certification is the blocker rather than the campaign.
How much should a treatment center budget for PPC?
There is no useful universal number, and anyone quoting one has not asked enough questions. Cost per admission swings enormously with geography, and just as much with the program itself: whether you treat substance use only or co-occurring disorders, whether you offer detox and residential or outpatient alone, whether you are in-network or accept PPO out-of-network only, whether you are a six-bed program or a large campus, and where you sit on the private-pay spectrum. A luxury private-pay facility and an in-network outpatient program in the same city face completely different economics. We model budget against your actual program mix, payer mix, bed count and target markets rather than an industry average.
Why does our current account show conversions but no admissions?
Usually because the account is counting the wrong things. Duplicate conversion actions, form views, short calls and misdials all inflate the number the platform optimizes toward. Rebuilding tracking is normally the first fix.
Can you run Meta ads and Google Ads together?
Yes, and they serve different jobs. Search captures existing demand; paid social builds it. We keep the tracking separate so you can see which is producing qualified conversations.
Do you require a long-term contract?
No. We would rather earn the next month than lock in a year. If the work is not producing qualified admissions conversations, a contract will not fix that.
Let’s Illuminate Your Mission
Unlock the full potential of paid search for your program
Build a steady pipeline of the right inquiries, tracked against admissions rather than clicks.
Testimonials
What our clients say
ProDigital is the real deal! In just a few weeks, their work has resulted in significant traffic and, most importantly, new customer contacts. ProDigital actually does the work that other SEO companies claim they do: they do the research, fine-tune their approach, study what happens, then do it all over again. Their service is worth every penny!
Brent Bowen
CEO
We’ve been collaborating with the ProDigital team for years. From the very beginning, they had a deep understanding of the behavioral health space and addiction treatment providers. What stood out most was their willingness to patiently explain the strategy behind everything they do.
David Larsen
Program Administrator
WOW! The team at ProDigital got us to the top of Google for all our targeted keywords through their SEO work and kept us there! They also manage our Google AdWords for addiction recovery and are getting us a positive ROI each and every month.
Helen Miller
Senior Vice President of Marketing