Co-Founder and CEO, ProDigital Healthcare
Dale Rowley
Turning purpose into growth for mental health and addiction treatment providers.
- 20+ yearsin digital marketing
- Hundredsof health businesses marketed, ranked and managed
- Millionsof dollars in ad spend managed
- Google Partnerin the Google Ads partner program
About Dale
Dale Rowley is the co-founder and CEO of ProDigital Healthcare, where he helps behavioral health and addiction treatment providers grow through marketing that is honest, strategic and built to make a difference.
Over more than 20 years in digital marketing, Dale has led growth in competitive industries, from multimillion-dollar e-commerce operations to more than a decade in high-end cosmetic and implant dental marketing. That work taught him how to communicate trust, deliver results and build brands that convert.
At ProDigital, his work is dedicated to behavioral health, mental health and addiction recovery. He partners with treatment centers to reach the people who need them most, combining SEO, paid search, content, web development and AI-powered strategy to improve campaigns and grow admissions.
He does not follow cookie-cutter formulas. Dale works closely with each program to uncover overlooked opportunities and build marketing systems that last, and he judges the work the way programs do: by admits, not traffic.
Consulting
A consultant to behavioral health leaders
Dale is a leading consultant to the founders and CEOs of addiction treatment and behavioral health programs. Marketing in this field is unlike almost any other: strict advertising rules, platform certifications, privacy expectations, and an audience reaching out at one of the hardest moments of their lives. A tactic that works in another industry can put a program’s reputation, or its ad accounts, at risk here.
Dale helps leadership teams find their way through all of it. He knows where the lines are, why they exist, and how to grow within them, so owners can make confident decisions about where to invest, what to avoid and how to reach the people who need their care.
What Dale is known for
Admissions growth
Tracking marketing all the way from the first call to VOBs, booked assessments, admits and revenue.
Google Ads for treatment centers
Campaigns built for qualified calls and return on ad spend, not clicks.
SEO and local search
Visibility for the searches people make when they are ready to reach out.
AI search
Getting programs cited and recommended in ChatGPT, Gemini and Google AI Overviews.
Behavioral health business consulting
Advising program owners and leadership teams on growth.
Honest measurement
Reporting on the numbers that fill your census.
Articles by Dale
Work With Dale
Let’s talk about your admissions numbers
Book a free strategy call to walk through where your program stands and where the best opportunities are.