Definition
Link juice is an informal term for the value or authority that links can pass from one page to another, both internally and externally.
Key Takeaways
- Internal links help distribute relevance and support discovery.
- For treatment sites, link pathways should guide visitors to high-intent pages and improve crawl flow.
- Focus on helpful structure rather than chasing a mythical link juice score.
Why It Matters for Treatment and Behavioral Health
Strong internal linking helps search engines and users find your program and location pages. It also reduces reliance on any single page to carry all visibility.
Treatment Lens: Where to Flow Authority
From high-traffic education content to program and admissions pages, from location hubs to city pages, and from resource pages to next-step CTAs.
Practical Tips
Use descriptive anchors, avoid orphan pages, and keep navigation clean. Fix broken links quickly after site updates.
Common Mistakes
- Overlinking with repetitive anchor text.
- Ignoring orphan pages that receive no internal links.
- Treating link juice as a substitute for page quality and intent match.
Related Terms
Internal Link, Backlinks, Broken Links, Topical Relevance
FAQ
Is link juice a real metric?
Not as a single official metric. It is a concept describing link-based value transfer.
Do internal links help rankings?
They can by improving crawl and reinforcing topical structure.
Should we link every page to every other page?
No. Link where it helps users and reinforces structure.
If your site has strong content but weak structure, we can build internal linking pathways that improve discovery and conversions.