URL
Definition
A URL, or Uniform Resource Locator, is the address of a web page. It helps browsers and search engines locate content, and it often signals site structure and topic context.
Why It Matters For Addiction Treatment And Behavioral Health Marketing
Clean URLs make pages easier(...)
Usability Testing
Definition
Usability testing means watching real users try to complete tasks on your site, such as finding the right program, clicking to call, or submitting a form. The goal is to find friction that reduces conversions.
Why It Matters For Addiction Treatment And Behavioral Health(...)
User Experience (UX)
Definition
User experience, or UX, is how a person feels and behaves while interacting with your site. UX includes clarity, navigation, speed, trust signals, and how easy it is to take the next step.
Why It Matters For Addiction Treatment And Behavioral Health Marketing
Good UX(...)
UTM Parameters
Definition
UTM parameters are tags added to URLs that help you track where traffic came from, such as the campaign, source, and medium, inside analytics and reporting tools.
Key Takeaways
UTMs keep reporting consistent across channels and platforms.
Use a naming convention so(...)
UX vs UI
Definition
UX is the overall experience a person has while using your site, while UI is the visual interface and design elements they interact with.
Key Takeaways
UI is what it looks like. UX is how it works.
Treatment websites win on clarity, reassurance, and easy next(...)
