Glossary

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  • Definition An ideal customer profile (ICP) describes the type of organization or buyer that is the best fit for your offering, based on needs, constraints, and likelihood of success. Key Takeaways An ICP keeps targeting and messaging focused. For treatment marketing agencies, ICP(...)
  • Definition An iFrame is an HTML element that embeds another webpage or content inside a page, such as a booking widget, map, or video player. Key Takeaways iFrames can be useful, but they can create SEO, speed, and tracking challenges. For treatment sites, use iFrames carefully(...)
  • Definition Impersonation risk is the risk that someone presents themselves as your program through fake listings, lookalike domains, or misleading profiles. AI summaries can unintentionally repeat impersonation details if those sources appear credible. Why It Matters For Addiction(...)
  • Definition Impressions are the number of times an ad or a search result is shown to users, regardless of whether it is clicked. Key Takeaways Impressions measure visibility, not intent or quality. In treatment marketing, impressions matter most when paired with qualified actions(...)
  • Definition Inbound marketing is a strategy that attracts people through helpful content and experiences, then converts them with clear next steps and follow-up. Key Takeaways Inbound works best when content answers real intake questions and reduces uncertainty. For treatment(...)
  • Definition Indexing is the process of search engines storing and organizing a webpage so it can appear in search results. Key Takeaways If a page is not indexed, it cannot rank consistently. For treatment sites, indexing issues often come from technical blocks, duplication, or(...)
  • Definition Intent detection is the process of identifying what a person is trying to do based on their words or behavior. In marketing and chat, intent detection helps route people to the right information and the right next step. Why It Matters For Addiction Treatment And Behavioral(...)
  • Definition Interest-based advertising targets people based on inferred interests and behaviors, such as content they engage with or topics they follow. Key Takeaways Interest-based targeting can expand reach, but it can also reduce lead quality. In treatment marketing, avoid(...)
  • Definition An internal link is a link from one page on your website to another page on the same website. Key Takeaways Internal links help users find next steps and help search engines understand site structure. For treatment sites, internal links should guide visitors from(...)