Glossary

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  • Definition A/A testing is a validation test where you split traffic between two identical versions of a page or experience to confirm your testing and tracking setup is measuring consistently. Key Takeaways A/A tests help you trust your A/B tests by confirming measurement(...)
  • Definition A/B/n testing is a split test where you compare more than two variations at the same time, such as A versus B versus C. Key Takeaways A/B/n tests help explore more options, but they require more traffic to reach confidence. In treatment marketing, test clarity and fit,(...)
  • Definition Accelerated Mobile Pages (AMP) is a web framework designed to create fast-loading pages using a restricted component system and performance-focused rules. Key Takeaways AMP is not a ranking factor by itself. Speed and page experience are what matter. AMP is no longer(...)
  • Definition Accessibility basics are the core practices that make your website usable for people with disabilities, including keyboard navigation, readable contrast, and assistive technology support. Key Takeaways Accessible sites are easier for everyone to use, including stressed(...)
  • Definition Account-based marketing (ABM) is a B2B strategy that focuses marketing and sales efforts on a defined set of target organizations instead of broad audiences. Key Takeaways ABM is best for B2B pipelines, partnerships, and referral networks. In behavioral health, ABM can(...)
  • Definition Ad campaigns are organized sets of ads built around a goal, targeting method, budget, and measurement plan across platforms like Google, Meta, and others. Key Takeaways Campaign structure controls targeting, budget, and reporting clarity. Treatment marketing performs(...)
  • Definition Ad delivery is how an advertising platform decides when, where, and to whom your ads are shown, based on factors like budget, bids, targeting, and pacing rules. Key Takeaways Delivery affects consistency, cost, and volume, especially in competitive categories. In(...)
  • Definition An ad exchange is a marketplace where ad inventory is bought and sold, often through real-time bidding, connecting publishers and advertisers programmatically. Key Takeaways Exchanges are part of programmatic advertising, not the same as search ads. Placement control(...)
  • Definition Ad viewability is a measurement of whether an ad had the chance to be seen, based on rules like how much of the ad was visible and for how long. Key Takeaways Viewable does not mean effective. It only means the ad was likely seen. In sensitive categories, viewability(...)
  • Definition An AdWords pixel is a tracking tag used to measure conversions from Google Ads, such as form submissions, calls, or other actions tied to ad clicks. Key Takeaways Conversion tags help connect Google Ads spend to outcomes. For treatment providers, call conversions and(...)
  • Definition After-hours AI answering is an AI-assisted system that responds to inquiries when staff are unavailable. It can answer basic questions, capture contact details, and route urgent cases to the appropriate next step. Why It Matters For Addiction Treatment And Behavioral Health(...)
  • Definition After-hours answering is the process used to respond to calls and inquiries outside normal business hours, often through an on-call rotation or a trained answering service. Key Takeaways After-hours coverage protects high-intent leads who call at night or on(...)
  • Definition Agile content development is a workflow where content is produced, tested, improved, and shipped in small cycles, using feedback and data to guide priorities. Key Takeaways Agile content favors iteration over giant one-time launches. In treatment marketing, iteration(...)
  • Definition An AI chatbot for admissions is a conversational tool on a website that answers questions and guides visitors to the next step. It may capture contact details, qualify intent, and route the conversation to a human team. Why It Matters For Addiction Treatment And Behavioral(...)
  • Definition An AI content policy is a set of internal rules that define when AI can be used, what data can be used, and how AI output must be reviewed before publishing or sharing. It protects quality, privacy, and brand trust. Why It Matters For Addiction Treatment And Behavioral Health(...)
  • Definition AI content QA is a structured review process for AI-generated drafts. It focuses on factual accuracy, program fit, tone, and ensuring that claims and next steps match real operations. Why It Matters For Addiction Treatment And Behavioral Health Marketing If AI introduces(...)
  • Definition AI hallucinations are outputs that sound confident but are incorrect or unsupported. They can include wrong facts, invented policies, or inaccurate descriptions of a program or service. Why It Matters For Addiction Treatment And Behavioral Health Marketing In treatment(...)
  • Definition AI Overviews are AI-generated summaries that can appear on search results pages. They aim to answer a query quickly by combining information from multiple sources, and they may show citations or links to publishers. Why It Matters For Addiction Treatment And Behavioral Health(...)
  • Definition AI referral traffic is website traffic that originates from AI chat tools, AI browsers, or AI-powered search experiences. It may appear as referrals, direct traffic, or mixed sources depending on how the platform passes tracking information. Why It Matters For Addiction(...)
  • Definition Alt attributes, often called alt text, are text descriptions added to images in HTML to help screen readers and to provide context when images do not load. Key Takeaways Alt text improves accessibility and can improve clarity for users with assistive technology. Alt(...)