Glossary

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  • Definition Earned, owned, and paid media are three categories of how brands gain visibility: earned is third-party coverage, owned is your channels, and paid is advertising. Key Takeaways Balancing the three reduces reliance on any single channel. In treatment marketing, owned(...)
  • Definition An editorial style guide is a set of writing rules that define voice, tone, terminology, and formatting. It helps writers and AI tools produce consistent content that matches your brand and audience needs. Why It Matters For Addiction Treatment And Behavioral Health(...)
  • Definition E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, concepts used in Google’s quality evaluation guidance to describe what reliable content looks like, especially in sensitive topics. Key Takeaways Trust is the core goal. E-E-A-T is a useful(...)
  • Definition Electronic health records (EHRs) are digital systems used to document clinical information, treatment plans, medications, and care coordination across a patient’s care. Key Takeaways EHRs impact operations, documentation, and reporting, but they are not marketing(...)
  • Definition Endemic advertising is advertising placed within a category-specific environment where the audience is already interested in related topics, such as ads on healthcare resource sites. Key Takeaways Endemic placements can boost credibility when the environment is(...)
  • Definition Engagement rate is a metric that measures how often people interact with content, such as clicks, likes, comments, saves, or time on page, relative to views or impressions. Key Takeaways Engagement can signal relevance, but it does not guarantee lead quality. In(...)
  • Definition Enhanced conversions is a Google Ads feature that can improve conversion measurement by securely sending hashed first-party customer data from your site or offline events to help match conversions to ad interactions. Key Takeaways Enhanced conversions can improve(...)
  • Definition Enterprise SEO is SEO work at large scale, often involving many pages, multiple locations, complex governance, and cross-team workflows. Key Takeaways Enterprise SEO is as much about governance and processes as it is about keywords. For multi-location providers,(...)
  • Definition Entity SEO focuses on improving how search systems recognize and connect your brand, locations, and services as an entity. It relies on consistent information across your site and trusted third-party sources, not only keywords. Why It Matters For Addiction Treatment And(...)
  • Definition Event marketing is promoting and participating in events, online or in-person, to build awareness, trust, and relationships that lead to future inquiries or referrals. Key Takeaways Events can build trust faster than many digital channels when the audience fit is(...)
  • Definition Experiential marketing creates real-world or interactive experiences that help people engage with a brand, such as events, community activations, or interactive campaigns. Key Takeaways Experiences can build trust and referrals, especially at the local level. For(...)