Glossary

  • k

  • Definition Key performance indicators (KPIs) are the core metrics used to measure progress toward goals, such as qualified calls, assessments scheduled, or cost per admission. Key Takeaways KPIs should reflect outcomes, not vanity metrics. For treatment marketing, prioritize(...)
  • Definition A keyword is a word or phrase people use in search engines, and it is also the targeting unit in search advertising and SEO planning. Key Takeaways Keywords reflect intent. Intent matters more than volume. In treatment marketing, separate education queries from(...)
  • Definition Keyword cannibalization happens when multiple pages on your site compete for the same search intent, causing search engines to rotate rankings or lower performance. Key Takeaways One topic, one primary page is the cleanest rule. Cannibalization often looks like ranking(...)
  • Definition Keyword density is the percentage of times a keyword appears on a page compared to the total word count. Key Takeaways Keyword density is an outdated primary SEO metric. For treatment marketing, clarity and intent alignment matter more than repeating(...)
  • Definition Keyword proximity refers to how close related words or phrases appear to each other in content, such as a service keyword appearing near a location name. Key Takeaways Proximity can help clarity when used naturally. For treatment sites, proximity matters most on(...)
  • Definition Keyword stuffing is the practice of overloading a page with repeated keywords or phrases in an attempt to manipulate rankings, often making the content unnatural and hard to read. Key Takeaways Keyword stuffing hurts trust and can harm performance. For treatment sites,(...)
  • Definition A knowledge graph is a system that stores entities and their relationships, such as organizations, locations, services, and attributes. Search engines use knowledge graphs to understand what something is and how it connects to other things. Why It Matters For Addiction(...)