Glossary

  • b

  • Definition B2B stands for business-to-business, describing marketing and sales where the customer is an organization rather than an individual consumer. Key Takeaways B2B funnels are often longer and require trust and relationship building. In behavioral health, B2B can include(...)
  • Definition B2C stands for business-to-consumer, describing marketing where the customer is an individual person or family making a personal decision. Key Takeaways B2C treatment marketing depends on trust, clarity, and fast response. High-intent search often converts better than(...)
  • Definition Backlinks are links from other websites to your website. They can act as trust signals and help search engines understand authority and relevance. Key Takeaways Quality matters more than quantity, especially in sensitive categories. Earn links from reputable, relevant(...)
  • Definition Behavioral targeting is an advertising approach that uses a person’s past actions, interests, or browsing behavior to decide which ads to show. Key Takeaways Behavioral targeting can expand reach but may reduce intent quality if not controlled. In sensitive categories,(...)
  • Definition Below the fold refers to content that appears further down a webpage, requiring the user to scroll to see it. Key Takeaways Below-the-fold content supports decision-making after the first scan. Treatment pages should use below-the-fold sections to answer real(...)
  • Definition Black hat SEO refers to tactics that try to manipulate search rankings using deceptive or policy-violating methods instead of building helpful content and a trustworthy site. Key Takeaways Black hat tactics can cause ranking loss, manual actions, or long-term trust(...)
  • Definition Blockers are tools or settings that prevent certain website elements from loading, such as ad blockers, tracking blockers, or privacy features in browsers. Key Takeaways Blockers can reduce tracking accuracy and make conversions harder to attribute. Blockers do not(...)
  • Definition Bottom of funnel refers to the stage where a person is close to taking action, such as calling, requesting verification, or scheduling an assessment. Key Takeaways Bottom-of-funnel traffic is usually high intent and should be protected with fast response. For treatment(...)
  • Definition Bounce rate is the percentage of visits where a user leaves after viewing only one page, without triggering additional tracked interactions. Key Takeaways Bounce rate is context-dependent and can be misleading on call-focused pages. Use engagement events and conversion(...)
  • Definition Brand development is the process of shaping how people perceive your organization through messaging, visual identity, proof points, and consistent experiences. Key Takeaways In treatment marketing, brand development is trust development. Consistency across ads, pages,(...)
  • Definition Brand engagement is how people interact with your brand over time through actions like visiting pages, watching videos, reading content, calling, or returning later. Key Takeaways Engagement is meaningful when it predicts qualified outcomes. In treatment marketing,(...)
  • Definition Brand management is the ongoing process of protecting and improving brand consistency, reputation, and messaging across channels and touchpoints. Key Takeaways Brand management prevents inconsistent claims that harm trust and conversion. In treatment, brand management(...)
  • Definition Brand mentions are references to your organization in articles, listings, reviews, directories, forums, and social platforms. In AI search, mentions can influence how a system describes you even when it does not link to your website. Why It Matters For Addiction Treatment And(...)
  • Definition Brand vs non-brand refers to separating marketing efforts for searches that include your organization’s name (brand) versus searches for services without your name (non-brand). Key Takeaways Brand traffic is usually cheaper and higher converting, but it is not full-funnel(...)
  • Definition Branding is the identity and perception of your organization, shaped by your name, visuals, messaging, tone, and the experience people have when interacting with you. Key Takeaways Branding is not just a logo. It is how the experience feels to a family calling for(...)
  • Definition Broken links are links that lead to missing pages or errors, such as a 404 page not found. Key Takeaways Broken links create frustration and reduce trust, especially on urgent decision pages. They can waste crawl budget and weaken internal linking. Fixing broken(...)
  • Definition A business directory is a website that lists businesses with contact details, categories, and sometimes reviews, such as general directories and industry-specific directories. Key Takeaways Directories can support local visibility and trust when accurate and(...)
  • Definition A buyer persona is a profile that describes a target audience segment, including their needs, concerns, decision triggers, and how they evaluate options. Key Takeaways Personas help align messaging, pages, and calls with real decision drivers. In treatment marketing,(...)