Heatmaps
Definition
Heatmaps are visual reports that show where users click, scroll, and spend time on a page, helping teams understand behavior and friction points.
Key Takeaways
Heatmaps reveal usability issues that analytics totals can miss.
For treatment pages, heatmaps can show(...)
Hero Image
Definition
A hero image is the prominent image or visual section at the top of a webpage, often paired with a headline, subheadline, and primary call to action.
Key Takeaways
A strong hero supports clarity and trust, not just aesthetics.
For treatment sites, the hero should(...)
HIPAA-Friendly Forms
Definition
HIPAA-friendly forms are intake and contact forms designed to minimize unnecessary sensitive data collection and to set clear expectations about privacy and follow-up. This is practical guidance, not legal advice.
Key Takeaways
Collect only what you need to respond and(...)
HTML
Definition
HTML, or HyperText Markup Language, is the standard code used to structure content on web pages, such as headings, paragraphs, links, and forms.
Key Takeaways
Clean HTML supports accessibility, SEO, and conversion tracking.
For treatment sites, correct headings and(...)
Human In The Loop
Definition
Human in the loop is a workflow where AI output is reviewed, corrected, and approved by a person before it is used. The human sets constraints, checks accuracy, and makes final decisions.
Why It Matters For Addiction Treatment And Behavioral Health Marketing
Treatment(...)
