Qualified Lead
Definition
A qualified lead is an inquiry that meets basic fit criteria and shows genuine intent, making it worth admissions follow-up.
Key Takeaways
Qualified leads are defined by fit and intent, not just contact info.
For treatment providers, qualification should include(...)
Quality Score
Definition
Quality score is a Google Ads metric that estimates how relevant and useful your ads and landing pages are for a keyword, influencing cost and ad rank.
Key Takeaways
Higher quality score can lower CPC and improve ad position.
For treatment marketing, quality score(...)
Quarterly Business Review (QBR)
Definition
A quarterly business review is a structured meeting to review performance, align on goals, and decide what to change next based on results and business constraints.
Key Takeaways
QBRs create alignment between marketing, admissions, and leadership.
For treatment(...)
Query
Definition
A query is the words someone types or speaks into a search engine, often revealing intent and urgency.
Key Takeaways
Queries reveal intent. Intent determines what page and message should appear.
For treatment marketing, query mapping improves both rankings and call(...)
