Glossary

  • v

  • Definition A value proposition is a clear statement of what you offer, who it is for, and why it is different. For treatment programs, it should reduce uncertainty and clarify fit before someone calls. Why It Matters For Addiction Treatment And Behavioral Health Marketing A strong(...)
  • Definition Verification of Benefits (VOB) is the process of confirming a prospective patient’s insurance coverage, eligibility, and financial responsibility before treatment begins. Key Takeaways VOB is an operational step that directly affects admission speed and close(...)
  • Definition View-through rate, or VTR, is the percentage of people who watch a video ad to a defined point, such as 25%, 50%, or completion. Platforms define views differently, so context matters. Why It Matters For Addiction Treatment And Behavioral Health Marketing Video can build(...)
  • Definition A viewable impression is an ad impression that meets a viewability standard, such as being on screen for a minimum time. It separates impressions that were served from impressions that had a real chance to be seen. Why It Matters For Addiction Treatment And Behavioral Health(...)