Glossary

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  • Definition A content delivery network (CDN) is a network of servers that delivers website files from locations closer to the user, improving load speed and reliability. Key Takeaways A CDN can improve page speed, especially for images and global traffic. Faster pages reduce(...)
  • Definition Content gap analysis is the process of identifying important topics and questions your audience searches for that your website does not cover well yet. Key Takeaways A gap analysis should prioritize intent and program fit, not only traffic volume. In treatment(...)
  • Definition A content management system (CMS) is software that lets you create, edit, and publish website content without coding every change. Key Takeaways A CMS affects speed of publishing, technical control, and SEO hygiene. WordPress is common because it supports structured(...)
  • Definition Content marketing is the creation and distribution of helpful content that attracts the right audience, builds trust, and supports conversions over time. Key Takeaways Treatment content must build trust and clarify next steps, not only drive traffic. High-intent(...)
  • Definition A content refresh is an update to existing content to improve accuracy, clarity, and performance. It can include rewriting sections, updating details, improving internal links, and aligning the page with current search intent. Why It Matters For Addiction Treatment And(...)
  • Definition Content syndication is the practice of republishing or distributing your content on other websites or platforms to reach a wider audience. Key Takeaways Syndication can expand reach, but it can create duplication if handled poorly. For treatment providers, prioritize(...)
  • Definition Conversational UX is the design of chat and messaging experiences, including the tone, questions, and flow. It aims to help users accomplish tasks through conversation rather than navigation. Why It Matters For Addiction Treatment And Behavioral Health Marketing People(...)
  • Definition Conversion modeling is an estimation method used by analytics and advertising systems to infer conversions that cannot be directly observed due to privacy controls, data loss, or attribution limitations. Why It Matters For Addiction Treatment And Behavioral Health(...)
  • Definition Conversion rate is the percentage of visitors who complete a desired action, such as calling, submitting a form, or scheduling an assessment. Key Takeaways Define conversions in a way that matches admissions reality. Separate total conversions from qualified(...)
  • Definition Conversion rate optimization is the process of improving a page or funnel so more visitors take the desired action, such as calling, submitting a form, or booking an assessment. Key Takeaways CRO is about removing friction and increasing trust, not tricks. Prioritize(...)
  • Definition Conversion tracking is the method used to measure when someone takes a desired action after interacting with your marketing, such as calling, submitting a form, or scheduling an assessment. Key Takeaways Track actions that matter to admissions, not only(...)
  • Definition Cost per acquisition is the average amount you spend to generate a defined conversion, such as a call, a qualified lead, or an assessment scheduled. Key Takeaways Define the acquisition event first (call, qualified lead, assessment, admit). Track qualified CPA and(...)
  • Definition Cost per lead (CPL) measures how much you spend to generate an inquiry. Cost per admission measures how much you spend to generate an actual admission. The gap between them reflects lead quality and intake effectiveness. Key Takeaways CPL is a top-of-funnel metric. Cost(...)
  • Definition Cost per click (CPC) is the amount you pay, on average, each time someone clicks your ad. Key Takeaways CPC is an efficiency metric, not a business outcome metric. In treatment marketing, higher CPC can be acceptable if qualified outcomes are stronger. Use CPC(...)
  • Definition Cost per mille (CPM) is the cost to show an ad 1,000 times. It is commonly used for display and video advertising. Key Takeaways CPM measures reach cost, not conversion quality. For treatment marketing, CPM campaigns are most useful when paired with strong measurement(...)
  • Definition Crawlers are automated programs used by search engines to discover and read web pages so they can be indexed and ranked. Key Takeaways Crawlers need clean navigation and internal links to find important pages. Technical issues can prevent crawlers from accessing(...)
  • Definition CSS stands for Cascading Style Sheets. It controls how a website looks, including layout, fonts, colors, and responsive behavior on different screen sizes. Key Takeaways CSS affects readability, trust, and mobile usability, which affect conversions. Overly heavy(...)
  • Definition Customer acquisition is the process of attracting and converting new customers through marketing, sales, and operational follow-up. Key Takeaways In treatment, acquisition success depends on both marketing and admissions operations. Speed to answer and lead(...)
  • Definition Customer acquisition cost is the total cost to acquire a new customer, often including marketing spend plus sales and operational costs tied to closing. Key Takeaways CAC is most useful when it includes admissions effort, not only ad spend. Track CAC by program and(...)
  • Definition Customer churn rate is the percentage of customers who stop using a service over a given period, commonly used in subscription and recurring-service businesses. Key Takeaways For agencies, churn reflects retention and client satisfaction. For providers, churn-like(...)