Glossary

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  • Definition Analytics is the practice of collecting and interpreting data about user behavior and outcomes so you can understand what is working and what needs improvement. Key Takeaways Analytics is only useful when it connects to real outcomes like qualified calls and(...)
  • Definition Anchor text is the clickable text in a link. It tells users and search engines what the linked page is about. Key Takeaways Anchor text should read naturally and clearly describe what the link leads to. Strong internal linking helps visitors move from education to the(...)
  • Definition An API is a set of rules that lets software systems share data and trigger actions, such as sending lead data from a form into a CRM or call platform. Key Takeaways APIs power reliable reporting by connecting marketing systems to admissions systems. In treatment(...)
  • Definition An attribution model is the rule set used to assign credit for a conversion across touchpoints, such as ads, organic search, and repeat visits. Key Takeaways Attribution is a measurement choice, not absolute truth. Treatment journeys often include multiple visits,(...)
  • Definition Average contract value (ACV) is the average revenue value of a customer contract, often used in B2B marketing and sales reporting. Key Takeaways ACV is most relevant when you sell contracts or recurring services. For treatment operators, a similar concept is revenue(...)
  • Definition Average order value (AOV) is the average amount a customer spends per purchase, commonly used in ecommerce. Key Takeaways AOV is not a perfect fit for treatment providers, but the idea of value per conversion still matters. For providers, consider value per assessment(...)
  • Definition Awareness is the stage where people first learn about a brand or service, often before they are ready to take immediate action. Key Takeaways Awareness campaigns can support pipeline, but they should still be measurable. In treatment marketing, awareness must be(...)

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  • Definition B2B stands for business-to-business, describing marketing and sales where the customer is an organization rather than an individual consumer. Key Takeaways B2B funnels are often longer and require trust and relationship building. In behavioral health, B2B can include(...)
  • Definition B2C stands for business-to-consumer, describing marketing where the customer is an individual person or family making a personal decision. Key Takeaways B2C treatment marketing depends on trust, clarity, and fast response. High-intent search often converts better than(...)
  • Definition Backlinks are links from other websites to your website. They can act as trust signals and help search engines understand authority and relevance. Key Takeaways Quality matters more than quantity, especially in sensitive categories. Earn links from reputable, relevant(...)
  • Definition Behavioral targeting is an advertising approach that uses a person’s past actions, interests, or browsing behavior to decide which ads to show. Key Takeaways Behavioral targeting can expand reach but may reduce intent quality if not controlled. In sensitive categories,(...)
  • Definition Below the fold refers to content that appears further down a webpage, requiring the user to scroll to see it. Key Takeaways Below-the-fold content supports decision-making after the first scan. Treatment pages should use below-the-fold sections to answer real(...)
  • Definition Black hat SEO refers to tactics that try to manipulate search rankings using deceptive or policy-violating methods instead of building helpful content and a trustworthy site. Key Takeaways Black hat tactics can cause ranking loss, manual actions, or long-term trust(...)
  • Definition Blockers are tools or settings that prevent certain website elements from loading, such as ad blockers, tracking blockers, or privacy features in browsers. Key Takeaways Blockers can reduce tracking accuracy and make conversions harder to attribute. Blockers do not(...)
  • Definition Bottom of funnel refers to the stage where a person is close to taking action, such as calling, requesting verification, or scheduling an assessment. Key Takeaways Bottom-of-funnel traffic is usually high intent and should be protected with fast response. For treatment(...)
  • Definition Bounce rate is the percentage of visits where a user leaves after viewing only one page, without triggering additional tracked interactions. Key Takeaways Bounce rate is context-dependent and can be misleading on call-focused pages. Use engagement events and conversion(...)
  • Definition Brand development is the process of shaping how people perceive your organization through messaging, visual identity, proof points, and consistent experiences. Key Takeaways In treatment marketing, brand development is trust development. Consistency across ads, pages,(...)
  • Definition Brand engagement is how people interact with your brand over time through actions like visiting pages, watching videos, reading content, calling, or returning later. Key Takeaways Engagement is meaningful when it predicts qualified outcomes. In treatment marketing,(...)
  • Definition Brand management is the ongoing process of protecting and improving brand consistency, reputation, and messaging across channels and touchpoints. Key Takeaways Brand management prevents inconsistent claims that harm trust and conversion. In treatment, brand management(...)
  • Definition Brand mentions are references to your organization in articles, listings, reviews, directories, forums, and social platforms. In AI search, mentions can influence how a system describes you even when it does not link to your website. Why It Matters For Addiction Treatment And(...)