Glossary

  • s

  • Definition A search term is the exact phrase a person uses in a search engine or that triggers an ad, revealing intent and language patterns. Key Takeaways Search terms reveal what people actually mean, not what you think they search. For treatment marketing, search term review(...)
  • Definition Search volume is an estimate of how many times a keyword or query is searched in a given period, often monthly. Key Takeaways Search volume indicates demand, but does not guarantee lead quality. For treatment marketing, lower-volume queries can still be high intent and(...)
  • Definition Second-party data is first-party data that another organization shares with you directly, usually through a partnership or agreement. Key Takeaways Second-party data can be higher quality than many third-party sources. For treatment marketing, data sharing must be(...)
  • Definition Sensitive data is information that could expose private details about a person, such as health status, precise location, or other high-risk personal identifiers. Key Takeaways Sensitive data requires extra care, governance, and often explicit consent. For treatment(...)
  • Definition SEO A/B testing is a controlled way to evaluate SEO changes by comparing outcomes across a test set of similar pages and a control set. Because search engines do not split results between two versions of one URL the way CRO tools can, SEO tests often use page groups, templates,(...)
  • Definition SERP stands for Search Engine Results Page. It is what a search engine displays after a query, including paid ads, organic listings, local map results, and enhanced features like FAQs, panels, and snippets. Why It Matters For Addiction Treatment And Behavioral Health(...)
  • Definition Server-side tracking routes measurement events through a server you control, rather than relying only on browser-based tags. It can improve reliability when browsers block scripts or when privacy controls reduce client-side tracking. Why It Matters For Addiction Treatment And(...)
  • Definition Service area pages are location-focused pages that describe services offered in a specific city or region, built to match local search intent and support conversion. Key Takeaways Service area pages help match location intent, but only when they are genuinely useful and(...)
  • Definition Site visitors are the people who land on your website through search, ads, referrals, social, or direct visits. Visitor quality varies widely based on intent, geography, device, and the entry page. Why It Matters For Addiction Treatment And Behavioral Health Marketing A(...)
  • Definition Social proof is evidence that other people trust or choose your program. It includes reviews, accreditations, credible partnerships, media mentions, and other signals that reduce uncertainty. Why It Matters For Addiction Treatment And Behavioral Health Marketing People do(...)
  • Definition SSL, typically implemented via TLS, encrypts data sent between a visitor and your website. When SSL is active, pages load over HTTPS, helping protect data in transit and reducing browser warnings. Why It Matters For Addiction Treatment And Behavioral Health(...)
  • Definition A supply side platform, or SSP, is technology publishers use to offer ad inventory to programmatic buyers. SSPs manage access to inventory, auction rules, and policies that determine how ads are served across sites and apps. Why It Matters For Addiction Treatment And(...)
  • Definition Synthetic reviews are reviews that are fabricated or generated, sometimes using AI, rather than written by real customers. They can include fake positive reviews or malicious negative reviews, and they often follow repetitive patterns. Why It Matters For Addiction Treatment(...)

  • t

  • Definition TAM identification is the process of defining and estimating your total addressable market. For treatment providers, it means defining who you can realistically serve based on geography, payer mix, eligibility, program type, and capacity. Why It Matters For Addiction(...)
  • Definition A target audience is a defined group you want to reach with marketing. In treatment, key audiences often include the person seeking help, family decision-makers, and referral sources, each with different questions and intent. Why It Matters For Addiction Treatment And(...)
  • Definition Third-party data is information collected by an entity that does not have a direct relationship with your audience, then sold or shared for targeting or analytics. It can include aggregated interest segments and modeled demographic attributes. Why It Matters For Addiction(...)
  • Definition Top of funnel refers to marketing that reaches people early in the decision process, before they are ready to take a high-commitment action. It focuses on education, clarity, and reducing uncertainty. Why It Matters For Addiction Treatment And Behavioral Health(...)
  • Definition Topical authority is the perception that a site is a reliable source on a subject, based on depth, consistency, and usefulness. It is built by answering related questions thoroughly and keeping content accurate and current. Why It Matters For Addiction Treatment And(...)
  • Definition Topical relevance is how closely a page or site aligns with a subject and the related questions people ask. Search engines look for depth, consistency, and clear internal relationships across pages that serve similar intent. Why It Matters For Addiction Treatment And(...)
  • Definition Total addressable market, or TAM, is the total potential demand for your services within a defined scope. For treatment providers, TAM needs practical constraints such as eligibility, travel feasibility, payer mix, and capacity. Why It Matters For Addiction Treatment And(...)